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The report focuses on the full service brokers and discount brokers separately in detail. The report covers comparison of online trading with offline trading in India, with the consumer survey regarding the preferences for online trading by different population groups.
The report puts forth in-depth analysis on Full Service brokers including business models, market share of major players and detailed company profile for each major full service brokers.
The potential and future outlook for full service brokers has also been discussed in the publication. Discount broking market in India has been separately discussed in the report with detailed analysis of major players, their strategies relative to global discount brokers, company profiles for major players, SWOT Analysis and major issues and challenges with the discount broking market in India. The report covers analysis on the process for discount broker to tie up with technology partners to serve retail customers.
The report also serves as a benchmark for every new player which is seeking to enter into financial brokerage market and what should be the focus and USP for that new player. The rise in trading volume has consistently led to increase in revenues engendered by these players. Moreover, the shift of trading platform from offline to both online-offline has also surged the revenues countered by full service brokers.
However, the future for full service brokers has been showcasing unstable growth, since these companies are losing a significant share to the discount brokers in India. Developing and marketing their ability to help customers meet their goals with a suite of products and services will continue to strengthen their relationships over the long term.
ICICI Securities have been the largest players in full service brokerage market, which was contributed by having highest number of clients relative to other peers. Owing to the competition been increased from discount brokers in the form of lower brokerage charges, the full service brokers have shifted their strategy to boost revenues from non brokerage segment. Asset management services, Portfolio management services, insurance broking and mutual funds are the non brokerage segment where these full services brokers have started to focus.
Over the medium to long term, the outcomes of various impending structural changes in the broking industry such as outlook and potential of discount broking is likely to have crucial bearing on broking profitability. The cost of running a broking business in terms of technology, real estate, compliances and marketing has gone up drastically and at the same time, the revenue from brokerage has come down. In such a scenario, the discount broking space was poised to record growth in the market.
India has over 15 discount brokering companies. And now, with discount brokerage hitting the digital space, brokers now have access to a larger number of clients. Zerodha was the first company which has incepted the concept of discount broking in India.
As technology is growing and increase in use of internet, smartphones, and mobile apps as well as the evolvement of lower brokerage has led discount brokers to gain momentum in the market in the coming future.
Volumes are going to be on the higher side. However, it is likely to take time before it could be witnessed the kind of volume that are required for discount brokerage model to succeed. Key Topics Covered in the Report: China Cold Chain Market Outlook to Vietnam Warehousing Market Outlook to